Selected Work

Proof that the strategy, creative, systems, and execution connect.

Each project is framed around the professional capability it demonstrates for an employer, not just the artifact that was produced.

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Marketing Systems

Home Service Growth OS

Business diagnostic and conversion-system concept for home-service teams. The project demonstrates problem framing, UX structure, service positioning, and a clear customer journey model.

Problem: Service businesses can lose jobs between lead capture, estimate follow-up, scheduling, payment, and review generation.
Role: Positioning, copy, interface strategy, visual direction, landing experience, and launch materials.
Capability: Turning a broad operational problem into a usable marketing and growth framework.

Open App Open Website

Product Strategy and Automation

BidBack

Contractor follow-up product connecting estimate tracking, message templates, and campaign creative.

Open live app

Product Positioning

Worth

Appraisal-first marketplace concept with product narrative, mobile screens, value-reveal visuals, and launch page.

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Content Systems

Church Content Pack

Workflow for turning one sermon into clips, square graphics, vertical posts, thumbnails, captions, and weekly publishing assets.

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Advertising Creative

Product Ad Creative

Short-form product ad experiments built from a clear hook, simple visual proof, script development, and fast iteration.

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Ministry and Storytelling

Jesus Calms the Storm

Children's ministry teaching kit built around story, memory, activities, visuals, and family connection.

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AI-Assisted Production Workflow

World of AZA

Visual development system spanning world rules, character references, storyboards, and animated motion tests.

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Personalized Animation

Couples Animation

Custom animated love-story concept turning photos, memories, and milestones into a polished visual keepsake.

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Game Design & Product Prototyping

12 Days of Fishing: DOCKFIGHT

Original fishing card game developed from concept to finished prototype. I created the game design, card artwork, rulebook, promotional video, landing page, printed prototype, and playtested the rules and pacing.

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Children's Publishing & Product Design

Free Dino Coloring Pack

I created the character direction, coloring pages, cover artwork, promotional graphics, and Amazon-ready product presentation for this children's coloring pack. The pages use bold outlines, simple shapes, and open spaces for children ages 3-6.

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