Lance Adcock

Selected Work

Proof that the strategy, creative, systems, and execution connect.

Each project is framed around the professional capability it demonstrates for an employer, not just the artifact that was produced.

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Trades Trust System graphic showing leads, reviews, follow-up, proof, and growth as one business system
Full Sales and Product System

Trades Trust System

A connected offer, sales process, product website, reputation app, private Sutherlin demo, and video sales letter for home-service companies that need their online trust to match the quality of their work.

Problem
Contractors can do excellent work but still lose trust online through outdated websites, weak Google presence, thin proof, and inconsistent review follow-up.
Role
Offer strategy, UX structure, sales copy, app workflow, demo concept, website planning, and video sales letter development.
Capability
Building a marketable system where the website, app, demo, and sales message reinforce each other.
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Home Service Growth OS poster
Marketing Systems

Home Service Growth OS

Business diagnostic and conversion-system concept for home-service teams. The project demonstrates problem framing, UX structure, service positioning, and a clear customer journey model.

Problem
Service businesses can lose jobs between lead capture, estimate follow-up, scheduling, payment, and review generation.
Role
Positioning, copy, interface strategy, visual direction, landing experience, and launch materials.
Capability
Turning a broad operational problem into a usable marketing and growth framework.
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BidBack product preview
Product Strategy and Automation

BidBack

Contractor follow-up product connecting estimate tracking, message templates, and campaign creative.

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Worth appraisal result screen
Product Positioning

Worth

Appraisal-first marketplace concept with product narrative, mobile screens, value-reveal visuals, and launch page.

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Church content package preview
Content Systems

Church Content Pack

Workflow for turning one sermon into clips, square graphics, vertical posts, thumbnails, captions, and weekly publishing assets.

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FurSwipe product ad still
Advertising Creative

Product Ad Creative

Short-form product ad experiments built from a clear hook, simple visual proof, script development, and fast iteration.

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Spoonbills vs Sea Turtles baseball graphics package
AI-Assisted Sports Graphics

Baseball Graphics Pipeline

End-to-end campaign package with team concepts, character art, thumbnails, horizontal animation, and a short-form version.

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Jesus Calms the Storm cover
Ministry and Storytelling

Jesus Calms the Storm

Children's ministry teaching kit built around story, memory, activities, visuals, and family connection.

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World of AZA animated draft collage
AI-Assisted Production Workflow

World of AZA

Visual development system spanning world rules, character references, storyboards, and animated motion tests.

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Custom couples animation style collage
Personalized Animation

Couples Animation

Custom animated love-story concept turning photos, memories, and milestones into a polished visual keepsake.

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12 Days of Fishing DOCKFIGHT game box, rulebook, and playbook prototype
Game Design & Product Prototyping

12 Days of Fishing: DOCKFIGHT

Original fishing card game developed from concept to finished prototype. I created the game design, card artwork, rulebook, promotional video, landing page, printed prototype, and playtested the rules and pacing.

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Free Dino Coloring Pack cover artwork
Children's Publishing & Product Design

Free Dino Coloring Pack

I created the character direction, coloring pages, cover artwork, promotional graphics, and Amazon-ready product presentation for this children's coloring pack. The pages use bold outlines, simple shapes, and open spaces for children ages 3-6.

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