Lance Adcock

Resume

Lance Adcock

Digital Marketing & Creative Operations Manager based in St. Augustine, Florida.

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Professional Summary

I build and manage websites, advertising campaigns, content, video, automation, and reporting systems that help organizations grow. My work connects strategy with execution across the full marketing and creative lifecycle.

Core Capabilities

  • Digital marketing strategy and campaign execution
  • Website planning, UX, copywriting, design, and development
  • Creative operations, asset workflows, and production coordination
  • Paid advertising strategy, creative testing, and landing page alignment
  • Graphic design, video production, editing, motion, and content systems
  • CRM, forms, lead routing, email/SMS follow-up, and customer journeys
  • Analytics, reporting, funnel review, and optimization planning
  • AI-assisted production workflows with human creative direction

Relevant Experience

Marketing Director / Agency Owner / Paid-Media Operator

Led marketing work across websites, ads, design, campaign creative, local business growth, and client-facing production. Built practical systems that connected message, media, landing experience, and follow-up.

Web Developer, Designer, and Video Producer

Produced websites, landing pages, brand visuals, short-form videos, graphics, product pages, content packages, motion tests, and launch assets for varied audiences.

Creative Operations and Automation Builder

Created repeatable workflows for content production, campaign planning, customer journeys, documentation, and performance improvement.

Selected Projects

  • Home Service Growth OS: Business diagnostic and customer journey model for home-service conversion gaps.
  • BidBack: Contractor estimate follow-up product connecting product UX, campaign messaging, and SMS scripts.
  • Worth: Appraisal-first marketplace concept with interface design, launch positioning, and visual assets.
  • Church Content Pack: Sermon-to-content production workflow for clips, graphics, captions, and publishing assets.
  • World of AZA: AI-assisted animation production workflow with reference control, storyboard, and motion tests.