Concept direction, visual asset selection, sports-graphics layout, motion, editing, and final presentation.
AI-Assisted Production Workflow
Baseball graphics from concept to finished motion.
A focused production study showing how a sports-graphics idea can become a complete package: team identities, character art, animated video, vertical short, thumbnail, and portfolio-ready presentation.
Project Overview
One campaign, several production problems solved.
This page is about the workflow: turning AI-assisted visual direction into usable creative assets, then adapting those assets into motion, video, thumbnail, and short-form formats.
Horizontal animation, vertical short, team graphics, character art, YouTube thumbnail, and process presentation.
Ability to move from idea and visual exploration into polished assets that can be used across platforms.
Deliverables
Finished pieces first. Process underneath.
Horizontal Video
Main animation
A widescreen sports-graphics piece built around the Spoonbills vs. Sea Turtles matchup.
Short-Form Version
Vertical cutdown
A mobile-first version that keeps the same visual system but works in a tighter format.
Process
The production path.
01 / Visual Direction
Concept board
AI-assisted idea development used to find the campaign's characters, tone, color, and team identity direction.
02 / Character Art
Spoonbills player
A character asset selected and art-directed to support the team identity and sports package.
03 / Character Art
Sea Turtles player
A second team character built into the same visual world so the matchup feels cohesive.
Tools and Workflow
AI-assisted development, motion, edit, and delivery.
Tools: ChatGPT and Gemini for AI-assisted visual development · Affinity for vector preparation · Maxon Autograph for motion design · DaVinci Resolve for editing and delivery · Canva for promotional assets · ElevenLabs for sound design
What This Shows
Creative production that connects the pieces.
Concept: A clean fictional baseball matchup gives the project a clear creative container.
System: Logos, players, thumbnail, video, and short-form cuts all use the same visual language.
Execution: The project moves beyond one image into actual production assets.