Audit-first offer
The lead magnet starts with a Business Trust Audit so the sales conversation begins with what homeowners already see online.
Trades Trust System
A sales system, app system, website, demo, and VSL built as one offer.
Trades Trust System is a founder-led product and sales build for home-service companies. The work connects a clear market problem, a paid offer, a conversion website, a reputation-management app, a private Sutherlin demo, and a video sales letter into one system.
Video Sales Letter
The pitch, the system, and the opportunity in one video.
This video anchors the Trades Trust System sales story and gives context for the offer graphics, reputation loop, website strategy, and app workflow shown below.
Offer Graphics
The pitch has supporting visuals for every major objection.
This set gives the offer a sharper sales language: the work is better than the current website, the product is more than a website, AI lowers the build cost, and proof should sit close to the estimate request.
Video Sales Letter Graphics
The sales story is built as a visual sequence.
These graphics turn the offer into a simple story: customers discover the business, judge the website, understand the services, see proof, request an estimate, complete the work, leave a review, and create the next customer's trust.
System Build
The value is the connection between the parts.
The project is not just a website or just an app. It is a repeatable sales and delivery system designed to help trade businesses look more trustworthy online and follow through after completed jobs.
TradesTrustSystem.com
The website explains the three-part offer: an industry-specific website, stronger Google presence, and a custom reputation system.
Reputation workflow
The app concept supports completed jobs, honest review requests, polite follow-ups, alerts, draft responses, QR codes, and review widgets.
Sutherlin concept
A private landscape-company demo shows the buyer what an improved website and trust system could feel like without claiming approved client work.
Open the Sutherlin demoFounder-led pitch
The VSL gives the offer a human voice: problem, stakes, proof, product, price, fit, and the audit request.
Sales-support visuals
The graphic system supports the offer with simple before-and-after trust framing, app screens, website mockups, and audit visuals.
Customer Journey
From skeptical contractor to clear next step.
- See the trust gap.The contractor recognizes that good work can still look weak online.
- Request the audit.The first conversion is low-friction and diagnostic, not a hard website pitch.
- Review the demo.The sales concept turns abstract improvements into visible, trade-specific proof. Open the current Sutherlin demo.
- Understand the system.The app, website, Google presence, and reputation loop are explained as one operating rhythm.
- Start as a founding client.The offer has a concrete setup price, monthly service, scope, and fit criteria.
What This Demonstrates
A practical product marketer's build, from offer to execution.
This project shows my ability to move across strategy, copywriting, product logic, website structure, visual systems, app workflow, and sales enablement while keeping one clear market promise intact.
Offer strategy
Website copy
UX structure
Reputation workflow
Sales demo planning
Video sales letter
Launch graphics
Home-service positioning
Next Step
See the system in context.
Trades Trust System is actively being built as a live offer, product experience, and sales engine.